Case Study — XIAOMI
16
influencers
2
Month-long term
25
Story posts
About the campaign
The campaign aims to use TikTok influencers to demonstrate creative “photo tricks” taken with the Redmi Note 13 Pro.
In short videos, they show photo tricks that are easy to repeat and highlight the phone's outstanding picture quality.
Each video should end with an iconic shot and attract attention to the device.
The Redmi Wow effect and hashtags such as #RedMiNote13 and #JedesBildEineIkone are used to increase campaign visibility.
117K
Reach
145K
impressions
580
clicks
22.4K
engagement
The content generated by influencers is characterized by its authenticity and ensures brand recognition among the target group.
Campaign creator
sma.hwya
5.3k
Views
47.5K
subscribers
Vlogbyjannik
4.5K
Views
38.9K
subscribers
flash_talkingstaffy
2K
Views
48.7K
subscribers
Nothingbutyannik
2.9K
Views
116.6K
subscribers
Yasin.and.wiky
4.5K
Views
33.50€
TKP
Milenaerle
4.1K
Views
8.6K
subscribers
allysonxptv
1k
Views
27.7K
subscribers
Janweinrich_
3.2K
Views
129K
subscribers
Fiona_Kristin
3.1K
Views
32.4K
subscribers
Liamplk
843
Views
1.4K
subscribers
Our campaigns
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by David Winker
May 18, 2022
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