Case Study LG

Case Study — LG Electronics

influencers

Month-long term

6.1

ROAS

About this campaign

Products: LG gram notebook & gaming monitors

Channels: Instagram, YouTube, TikTok, Twitch, and Twitter

LG Electronics used the Kreatory tool to promote the new LG gram notebook through suitable influencers. Within just 2 days, over 60 attractive offers came to the dashboard for the laptop from perfectly suited Digital Nomads Creators. The latest generation gaming monitor received over 68 offers from top gaming creators within 3 days.

customer feedback

What Artur — Online Marketing Manager from LG thinks about Kreatory & what it has brought to LG Electronics.

Mailsize

scores

13k

Leads

2.5 million

impressions

29.2k

link clicks

91.9k

engagement

2.92€

CPC

33.4€

TKP

6.9%

Engagement rate

6.1

ROAS

Create new insights with A/B testing.

We tested nano/microinfleuncers against macroinfluencers. In both campaigns, this is same budget flowed.

In comparison, it is clear that influencers with fewer followers achieved better results in this A/B test. The same budget was invested in both campaigns via Kreatory. With nano/microinfluencers, significantly better results were achieved in all relevant KPI's.

The content generated by influencers is characterized by its authenticity and ensures brand recognition among the target group.